PDF Download Strategic Planning for Public Relations

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Strategic Planning for Public Relations

PDF Download Strategic Planning for Public Relations

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About the Author

Ronald D. Smith is Professor Emeritus of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY). He is an accredited member of the Public Relations Society of America.

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Product details

Paperback: 574 pages

Publisher: Routledge; 5 edition (May 26, 2017)

Language: English

ISBN-10: 9781138282063

ISBN-13: 978-1138282063

ASIN: 1138282065

Product Dimensions:

7.5 x 1 x 9.2 inches

Shipping Weight: 2.5 pounds (View shipping rates and policies)

Average Customer Review:

3.5 out of 5 stars

22 customer reviews

Amazon Best Sellers Rank:

#146,013 in Books (See Top 100 in Books)

I am actually buying this book. I took this course for the summer session at Texas Tech University (Wreck Em!) online, the class was fast paced and being online it is easy to feel like you're not quiet getting as much as an in person class. This book is something every entry level PR professionally should keep handy at their desk.

I purchased this book for school. It is well written and follows the strategic planning process for public relations to a tee. This is a great resource to have on your bookshelf.

The book arrived within the estimated time (on the early side actually). It came in perfect condition! Not marks or bends on the cover, and not even a highlight on the inside!The book itself is simple. We have plowed through the entire book in 4 weeks to gain a foundation in PR. It's a great "starter book," gives great examples that help smooth the transition from classroom to real world.

Great book! I bought for class but will keep this to refer to for years to come.

I needed this for a 400 level PR class. We used it sometimes.

I like the emphasis on budgeting. It was clear and concise. I have never seems another book better prepared you for a path in public Relations

Another book should put on my bookshelf and desk. I like the examples in this book.

Good condition!

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Strategic Planning for Public Relations PDF

Strategic Planning for Public Relations PDF